Every day thousands of pounds worth are placed in online bets. However their are hundreds of punters that place their bets with a hunch or very little knowledge what so ever. These kind of punters also often get bad value on their bets because of this and the online bookmakers love them because of the profit they bring to them. On the other hand however are the more successful bettors who find good value bets and have tonnes of research and information prior to placing their bets. In short the more information you have the easier it will be to place a profitable bet provided you take the correct action with the information you have.
So information is key and the more you have the easier it becomes to placing your bets. With the internet being so widely available there are tonnes of resources you can use to gain information you would never have been able to. With all the betting sites and tipsters out there, there is no reason why you should ever place a bad bet again. Here are a few of the aspects you should look over. The first thing you can look over is how well the teams are doing in their league. Assess what position the two teams are in. You can find out if they are at the top of the league, in the middle of the league, in the relegation zone or even fighting out for a champions league spot. Also look at the position they are in for example if a win will take them to the top of the table, all of these will have an affect on how they will play. Relegation battles are often under valued as the teams tend to play their best when they need points to survive this is were upsets can happen. Another thing you can look at is how well the teams attack and defend. If both teams have superior strike force and bad defence it will often be high scoring games. If however on the other hand they rarely score and concede it will likely be a low scoring game.
Other aspects you should research is their key players and if they are likely to be playing. If a key player is missing or injured the defence or attack can be worthless so such information is vital to predicting how a game can play out. Other information you can find useful is outside factors to the club, i.e. how well the club is managed, is their any ongoing crisis, have they had to travel. What is the climate like, do teams struggle playing away, is their fitness low etc etc. So as you can see the more information you have the easier it becomes to predict how the match will play out. Now all you have to do is find the best value in the odds if there is any.